Competitors
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Flashbay operates in a very competitive market. Due to our excellent products and fast lead times many companies wish to profit from our success and obtain supply from us. Because of this we need to be constantly vigilant that we do not actively support our competitors by supplying them.
Flashbay considers all companies/organisations that do any of the following things to be a competitor:
- Sell any branded technology products* on any website under their control
- Have a website or websites dedicated to branded technology products*
- Control a website or websites with any term relating to branded technology products*
- Use paid search advertising to promote branded technology products*
- At the time of enquiry, feature any Flashbay exclusive models on their website(s)
- At the time of enquiry, feature any Flashbay produced images or text on their website(s)
(*where technology products means: USB Memory products, USB Power Banks and Other Charging products, Bluetooth Audio products, Fidget Spinners and iPad covers)
Particular attention should be paid where the potential customer is a Reseller due to the higher likelihood of them being a competitor.
Some companies/organisations will have multiple websites and it is important that you check them all thoroughly before providing a quote. For example, it is a common tactic for competitors to use a neutral sounding domain name for their email address and main website only for you to discover a link to a dedicated USB memory products site clearly displayed when you visit the main site.
Where a company/organisation has a product catalogue that can only be viewed by logging into their website they must supply us with login information so that the contents of the catalogue can be verified before we quote.
Supporting competitors harms our business but by carefully identifying and refusing to supply to them we can increase the amount of highly profitable final customer business that we are able to attract.
Collecting Competor Intel
Please post real time information about competitors on #competitors Slack channel. Every information about competitors is valuable, it helps us shape our pricing, supply chain, product strategy and processes.
