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| [[Sales Staff Manual|Back to Sales Staff Manual Content]]
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| == '''What is it?''' ==
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| Our website and marketing materials feature many logos to advertise the variety and calibre of companies we work with, as well to showcase our most attractive products and designs.
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| As Flashbay continues to grow into the global promotional technology leader, and our brand becomes ever more recognisable, it becomes increasingly important to ensure that we secure authorisation from our customers to use their logo and brand name. It is for this reason, that we have decided to launch The LogoClub.
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| == '''How does it work?''' ==
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| We are looking for Sales to secure the express permission of customers to utilise their logo on our website and marketing materials. For each successful email permitting logo use, the responsible salesperson will receive £10. The guidelines for the process are as follows:
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| * The email requesting permission to use the logo should slot into the sales cycle after feedback on an order has been received
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| * Ideally, this email should be sent alongside the Trustpilot review
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| * Depending on the individual circumstances of the order, the email should have the following style:
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| "I am really glad to hear your [order was well received / event was a success / etc…]. We sometimes like to use examples of our best-looking work on our website and marketing materials, and as your [product type] looked so good we’d like to show them on the site – would this be ok with you?"
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| * Once permission to use the logo has been granted, the confirmation email should be forwarded to the following email for validation: [mailto:logoclub@flashbay.com logoclub@flashbay.com]
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| * A key requisite to note is that no company whose logo is included in our sample pack or catalogue should be contacted
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| * A guide list of these companies can be found [http://wiki.flashbay.com/images/8/8d/Logo_Club_Excluded_Brands.pdf here] but if you are in doubt about whether a particular logo features in the sample pack or catalogue then email logoclub@flashbay.com to check before seeking permission for logo use from the customer
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| == '''What is the criteria for a logo to be accepted into the LogoClub?''' ==
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| Once you have received permission for a logo to be used on our website and marketing materials, the logo and customer will be reviewed before a decision is made on its suitability for the LogoClub. There is inevitably an aspect of subjectivity to this process. Some of the criteria is listed below in order to help Sales decide whether a logo is worth sending in for review to begin with:
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| * The logo must look attractive on our products
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| * The logo should be widely recognisable
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| * The customer should not stipulate any terms and conditions on the logo’s use e.g. permission to use for a set period of time, requests for links to its usage etc.
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| The customer should not be an electronics or marketing company as we do not to want to present an image that we are in any way aligned from a corporate perspective with any of our customers
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| =='''Final Note'''==
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| Please note that these terms and conditions are subject to change without prior notice.
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| Good luck and we look forward to building a portfolio of logos that we can use together!
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