Flashbay Sales Standards

Number	Standard	Information
1.1	Understand the lead	Read the information in the lead (Company, contact name, email, website, search terms, identified products etc) and quickly look up the lead online to get familiar with them. Look for other companies from the same town and whether we’ve sold to the same organisation in another territory
1.2	Enter the lead	Check for duplicates and forward to the appropriate colleague if a duplicate is found, otherwise enter the lead accurately and fully into Netsuite
1.3	Call the lead	Within 45 minutes call the lead to open the sales cycle
1.4	Email the lead	Within 45 minutes email the lead to maintain momentum after the initial call or as a first point of contact if you haven't been able to reach them successfully
1.5	Offer samples	Confirm which samples the lead is interested in receiving, confirm their address - never just send samples to an address that you've found online without confirming with the lead first
1.6	Get their logo so you can have a Virtual Proof made	Ask for it as the "Call to Action" in your initial email and on the initial call. If the lead doesn't provide to you after you've asked then look it up online and send a Virtual Proof of their preferred model or an intelligent suggestion if they don’t have a preference
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