Mini Marketing Campaigns
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Mini Marketing campaigns - prohibited
There is a strict ban on any of our sales staff running their own mini email marketing campaigns to attract customer business. As a sales employee, you should deal with leads/customers on an individual basis (i.e. one at a time) with an individual message and customised offer.
Strategy Reasoning
The boundary between sales and marketing should not be blurred, just as we would not want to get sales people involved in production, shipping etc.
Our marketing strategy is highly automated and often involves the sending of mass emails to our existing customers which contain information that is broadly relevant to them as purchasers of our products. But sending too many general emails may annoy customers. As with many things in life we believe after a certain threshold ‘less is more’ . The right balance can only be achieved if email marketing is centrally managed.
We believe the role of a salesperson is about the value added with individual human interaction and individual decisions. The best salesmanship results from targeted, individualised calls and emails to one's lead/customer base.
If we believed in automating communication, it could be easily achieved in various stages of the order process – but this is not currently the plan as the customer experience would be diminished along with profitability.
Technical Reasoning
Your email address + IP address combination will be gradually ‘black listed’ by some servers after many identical bulk emails. The % of legitimate email you send which is wrongly classed as spam in future will increase.
