Sales Staff Manual: Difference between revisions
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== [[Fraud]] == | == [[Fraud]] == | ||
== Country Sales Team Specific == | == [[Country Sales Team Specific]] == | ||
== Mini Marketing Campaigns == | == Mini Marketing Campaigns == |
Revision as of 11:11, 1 October 2012
Sales Staff Manual
The sales manual provides a useful guide for Sales Account Managers in Flashbay. It covers both basic information and new topics, so should be consulted regularly even by the more experienced sales staff in Flashbay.
If you have any suggestions for additions to the sales manual, or if you need clarification on any of the policies, please email James Roberts, Director of Flashbay, in the first instance.
Netsuite
Autotexts
The Price List Tool
Item Code Guide
The Flashbay Website
The Online Customer Centre
Financial Matters
Competitors
Banning a Customer
Artwork and Virtual Proofs
Sending Samples
How to handle customer data
How to be a Better Salesperson
Order Troubleshooting
Fraud
Country Sales Team Specific
Mini Marketing Campaigns
There is a STRICT BAN on any of our sales staff running their own mini email marketing campaigns to attract customer business. As a salesperson, you should address leads/customers individually (one at a time) with an individual message and customized offer.
Please see below for reasons why we strictly oppose any micro email marketing campaigns of sales staff:
Strategy reasons
We don’t want to blur the boundary between sales and marketing just as we would not want to get sales people involved in production, shipping etc.
Our marketing strategy is very much automated with the sending of mass emails for information which is widely relevant or for processes which are not possible to do individually. But sending too many general emails can annoy customers. As with many things in life we believe after a certain threshold ‘less is more’ . The balance can only be controlled at a marketing level.
We believe the role of a salesperson is about the value added with individual human interaction and individual decisions. The best salesmanship results from targeted, individualised calls and emails to one's lead/customer base.
If we believed in automating communication, it could be easily achieved in various stages of the order process – but this is not currently the plan as the customer experience would be diminished along with profitability.
Technical reasons
Your email address + IP address combination will be gradually ‘black listed’ by some servers after many identical bulk emails. The % of legitimate email you send which is wrongly classed as spam in future will increase. Our marketing email addresses have the same problem, but we can throw these away and use a new email address. We should however keep ‘you@flashbay.com’ as clean as possible.
Special Requests
Please refrain from making any special offerings above and beyond the Flashbay standard product and service portfolio without written approval from your team leader. What you see on Flashbay's website are the products and services that we sell. Please stick to our STANDARD offering and pay careful attention to the limitations of number of printing colours, delivery times (depending on payment status) etc. etc.
The job of a salesperson is to direct the customer’s ambitions and ideas towards our standard product offering, and not vice versa. For example if your customer requires a bespoke flash drive design, advise them that we cannot source the particular model and direct them to the closest matching product we supply highlighting its similarities and advantages.
Summary
6 WORKING DAYS LEAD TIME APPLIES FROM DATE OF ORDER TO DATE OF DELIVERY (6 working days also applies from receipt of formal payment confirmation, complete data submission for data preload, change of shipping address, receipt of shipping instructions, artwork approval etc.)
Minimum Order quantity is 25 pieces
We do not change the shipping address of an order after it has shipped
We do not part ship orders unless there is a full extra shipping charge on the sales order for the additional part shipment
You require your team leader's written approval if you wish to choose a price below our lowest price level
You are required to schedule a NEW sales order if you wish to add quantity to an order that has already been placed and approved
You may offer free shipping for a customer based on intelligent commercial judgement without written approval if you have passed your trial period. Free shipping should be used in the pre-sales cycle as an effective negotiation tool.
Where special NAND is requested by a customer, you must quote "price list level 7 + cost price of special NAND". Cost prices are available from Operations (operations.cn@flashbay.com). The minimum order quantity for special NAND flash orders is 500 units.
You are required to report any customer problem to Aftersales via email
Before offering any compensation to any of your customers for mistakes, you are required to obtain Aftersales' written approval to do so
Any mistake that is being made by the sales account managers on entering a sales order will result in the sales order being marked ex commission
Your Commission
New Business - Double the Reward
For any new business you generate (defined as 1st order from a new customer above £50.00), you will receive 6% commission based on the first order only. This reward system is designed to better match the effort required for a first time customer and their first order compared to any subsequent order as well as the profit generated from new customer business in general.
Get a lot of NEW BUSINESS and reap the rewards with our 6% commission scheme.
New Business - Minimum Commission Policy
£10 minimum commission is awarded for all new business orders. £10 minimum commission orders show in green on your commission dashboard.
Existing Customer Commission Scheme
The standard commission amount is 3% of profit generated from your orders.
100 days overdue = ex-commission
Any sales order which becomes 100 days overdue for payment is automatically marked ex-commission.
Minimum Profit Requirement and Minimum Daily Activity Requirement
Minimum Profit Requirement
All sales account management staff will be set a monthly minimum sales profit requirement – the exact figures will be clearly displayed on your ‘commission dashboard’. Achieving this minimum requirement is an obligation.
If a sales account manager fails to achieve this reasonably set minimum profit requirement two months consecutively, the company reserves the right to terminate their employment with Flashbay Limited.
The monthly ‘minimum sales profit requirement’ is set understandably low.
Adjustment to Minimum Profit Requirement if you are on Holiday
Your minimum profit requirement will be alleviated by a factor of half a day for every full day of holiday you take.
For example:
If you take 5 days holiday and have a monthly minimum profit requirement of £9,000. 20 working days per month = £9,000 target 15 working days worked = (17.5/20 x £9,000) = £7,875 target
Minimum Daily Activity Requirement
All sales account management staff will be set a minimum daily activity requirement (MDAR). You will not receive new leads on a given day if you fail to meet your MDAR on the previous working day.
Phone MDAR = 32 unique inbound + outbound customer calls Email MDAR = email score of 45